From Myth to Brand:
The Story of Lonooza
The Story of Lonooza
Lonooza is a stationery company I created for a branding class project. Inspired by the works and mythology of William Blake, the brand's name comes from the city of Golgonooza and the character Los, both symbols of creativity. I had the challenge of creating a brand from scratch and it was a pivotal moment in my career, being the first time I took on such a big project on my own. The result was a striking brand that connected creativity, quality, and a passion for storytelling.
Class
Visual Identity Systems
Visual Identity Systems
My Role
Branding, Design
Branding, Design
Professor
Loryn Michelle O’Donnell
Loryn Michelle O’Donnell
SCHOOL
The University of Texas at Arlington
